Privacy Policy
Last updated: 18 February 2026
Welcome to SwitchFair ("we", "us", "our"). SwitchFair is a trading name of DUKE LEADS – FZCO, a company registered in Dubai, United Arab Emirates.
We are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use and protect your information when you visit our website and use our comparison services.
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1Who We Are
SwitchFair is operated by:
DUKE LEADS – FZCO
Licence Number: 6245 · Freezone Company
Dubai Integrated Economic Zones Authority (DIEZ)
Dubai Silicon Oasis, IFZA Properties
Dubai, United Arab Emirates
DUKE LEADS – FZCO trades in the United Kingdom under the brand name SwitchFair.
2UK GDPR Compliance
Although DUKE LEADS – FZCO is based in the United Arab Emirates, we offer services to individuals in the United Kingdom. As such, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Where required, we appoint a UK representative in accordance with Article 27 UK GDPR.
3What Information We Collect
Information You Provide
- Postcode
- Full name
- Email address
- Telephone number
- Property address
- Utility usage information
- Switching preferences
- Information submitted via forms or telephone
Automatically Collected
- IP address
- Device and browser type
- Usage data
- Cookie identifiers
- Referral information
4How We Use Your Information
We use your personal data to:
- Provide comparison quotes
- Connect you with relevant utility providers
- Facilitate switching
- Share your details with selected providers where you request quotes
- Provide customer support
- Improve website performance
- Prevent fraud
- Comply with legal obligations
- Send marketing communications (with consent)
6International Transfers
As DUKE LEADS – FZCO is located in the UAE, personal data may be processed outside the United Kingdom.
Where we transfer data internationally, we implement appropriate safeguards such as:
- UK International Data Transfer Agreements (IDTA)
- Standard Contractual Clauses
- Organisational and technical security controls
7Data Retention
We retain personal data only for as long as necessary to:
- Provide services
- Meet regulatory requirements
- Resolve disputes
Typically, enquiry and transaction data may be retained for up to 6 years.
8Your Rights
If you are located in the UK, you have the right to:
- Access your personal data
- Request correction
- Request erasure
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
To exercise your rights, contact: privacy@switchfair.co.uk
You may also lodge a complaint with the UK Information Commissioner's Office (ICO).
9Marketing Communications
We will only send marketing communications where:
- You have provided explicit consent; or
- We are permitted under UK electronic marketing laws (PECR).
You may unsubscribe at any time.
11Security
We implement appropriate technical and organisational measures including:
- SSL encryption
- Secure hosting
- Access controls
- Data minimisation practices
12Children
Our services are not intended for individuals under 18 years of age.
13Changes to This Policy
We may update this Privacy Policy periodically. Updates will be published on this page.
Questions about your privacy?
Contact our privacy team and we'll respond as soon as possible.
privacy@switchfair.co.uk